A new trend is emerging in ad campaigns for swimwear brands that we highly applaud: use of unretouched photos! Check these out!

In a nod to glamorous, 50's inspired styles, this month's edition of Vogue France brings us Kate Moss channeling her innermost retro siren wearing some vintage infused designer swimwear. Click to view the photos!

The Kardashians' collection for Beach Bunny launched last week, bringing the sisters' glossy style and accentuated sex appeal into a familiar territory - a designer swimwear label known for much the same traits! Click to view the collection.

What do you get when you use minimalistic contemporary lines within a vintage framework? In the case of designer swimwear label Clube Bossa, lots of ultra-sophisticated silhouettes, complemented by cool tones in perfect geometric harmony. Click to see their glamorous 2010 collection!

While not carrying designer swimwear labels per se, the campaign for H&M's 2010 swimwear line is certainly worth mentioning. Supermodels Julia Stegner, Daria Werbowy, Sasha Pivovarova, Erin Wasson and Lara Stone looked like they were having fun while being photographed by Patrick Demarchelier against the beautiful St Barts waters for the department store's campaign.

Models Brooklyn Decker, Alessandra Ambrosio and Crystal Renn star on the cover of Glamour's magazine June 2010 issue, centered on the best swimsuits for each body type. Click to see the magazine's take on the hot choices for the upcoming summer season (and for these ladies' bodies!)

The Agua de Coco 2010 Winter Collection has just launched, mixing nature-based elements in earthy tones with glamorous fabrics and silhouettes - resulting in a tropical collection with a chic twist! Swimwear designer Liana Thomaz and her team utilized coconut trees, diverse foliage, stripes and safari elements in the prints, along with a vibrant palette rich in green tones, cherry red, turquoise and the ever-present black and white shades. The campaign was shot in Fortaleza, in the northeastern part of Brazil (also the city where Agua de Coco is headquartered). Brazilian top model Juliana Imai stars in the romantic campaign, beautifully photographed by Eduardo Rezende.

Designer swimwear label Pistol Panties is launching an exclusive collection next month for British department store John Lewis called "Disco by Pistol Panties". While the eight pieces in the collection will not be available until May 1, we are sure we will be seeing more of PP's "bond girl femininity" styles, pin-up and retro inspired glamour beachwear that make the brand easy to spot.

The campaign for the recently released Vix Swimwear 2010 High Summer Collection brings Holland-born beauty Celine Brink back to the tropics (as you may recall, she also starred in last year's campaign for Agua Doce). Designer Paula Hermanny build upon successful elements of her Vix Cruise Collection, such as ruffles, bia tube accessories/design and snake print and introduced a "sunnier" palette, with bright yellow, cool white, chic aqua turquoise and a smashing sunset coral mix. Aren't these the perfect colors for summer?

Supermodel Ana Beatriz Barros has recently been recruited as the new face of British mega-retailer Marks & Spencer. Aside from being the 'it' girl for M&S lingerie campaigns, Ana is lending her spark to a sizzling swimwear campaign. As expected, the swimsuits selected for the photo shoot have a bit more of a designer swimwear flair than you would typically find in a mass-retail store, featuring some of the latest trends in swimwear fashion, such as eye-popping embellishments, Brazilian cut bikinis, ruching, and shoulder-baring bandeau tops.