Recently, we have been noticing a hot new trend in one-piece swimsuits all over the designer swimwear world: deep, V-cut, plunging necklines to sexy and dizzying heights! Virtually every designer has one in their collection this season and they are showing how deep V-necklines can really amp up the sexiness level of one-piece swimsuits. But beware: not to be confused with monokinis, which have the sides cut-out, these are glamorous full-blown one-pieces with plunging necklines. They turn out to be much sexier and sophisticated than a lot of monokinis, in our opinion!

The campaign for the recently released Vix Swimwear 2010 High Summer Collection brings Holland-born beauty Celine Brink back to the tropics (as you may recall, she also starred in last year's campaign for Agua Doce). Designer Paula Hermanny build upon successful elements of her Vix Cruise Collection, such as ruffles, bia tube accessories/design and snake print and introduced a "sunnier" palette, with bright yellow, cool white, chic aqua turquoise and a smashing sunset coral mix. Aren't these the perfect colors for summer?

Supermodel Ana Beatriz Barros has recently been recruited as the new face of British mega-retailer Marks & Spencer. Aside from being the 'it' girl for M&S lingerie campaigns, Ana is lending her spark to a sizzling swimwear campaign. As expected, the swimsuits selected for the photo shoot have a bit more of a designer swimwear flair than you would typically find in a mass-retail store, featuring some of the latest trends in swimwear fashion, such as eye-popping embellishments, Brazilian cut bikinis, ruching, and shoulder-baring bandeau tops.

L*Space has recently released photos of their new 2010 Preview Collection and swimwear designer Monica Wise introduced a few interesting prints and hardware for this collection. In terms of color, muted blue and coral now make appearances, while the popular Limon (acid green) is back. The patterns draw inspiration in multi-colored themes such as lava lamps and tribal prints. Another popular style is back, the Coco Halter (the one with a posh chain), this time in glamorous white.

Announcing a great way to share your thoughts on your favorite designer swimwear and enter a chance to win e-Gift cards from Plush! Read more about "The Buzz" Contest.

2010 marks the 15th year that Victoria's Secret puts together its swimwear catalog, filled with the latest tendencies in women's swimwear - and of course, some of the best looking models in the industry! To celebrate the landmark, VS released a video with a montage of the 15 years of the specialty catalog. One of the most interesting aspects (for us!) is to see how the trends in swimwear change over the years. Check this out!

Salinas Swimwear rocks their 2010 collection with vibrant colors and high-voltage romantic compositions, in a universe inspired by Spanish director Pedro Almodovar and the women represented in his films. Swimwear designer Jacqueline di Biase employs ruffles, bows, hearts, bandeau tops, velvety fabrics and wine shades to make a highly feminine collection that is sure to infuse the beach with girlish flair! These are our picks from the Salinas 2010 collection.

Stylish and sleek, the Spotlight this week is on the Vix Swimwear Tortoise Bandeau - Bia Tube bikini. This two-piece combines classic and sophisticated elements, such as black and tortoiseshell details, with modern features, such as the bandeau style top and a sexy Brazilian cut bottom!

We're so pleased to let you know about the newest addition to our designer swimwear collections: Agua de Coco by Liana Thomaz! We've just received amazing pieces from the Agua de Coco 2010 Summer Collection and we are absolutely in love! Below is a sample of some of the striking pieces we've got:

True to swimwear designer Luli Fama's typical festive creations, their 2010 collection is full of eclectic patterns and hot color mixtures. But, if you're more interested in solid prints, never fear: Luli Fama's use of sophisticated embellishments and cute accents are a sure way to keep that girly look intact! Here are our favorite swimsuits from Luli Fama's 2010 collection.