Plush Swimwear
Free Shipping on Orders Over $100
Designer Swimwear Promotion
Designer Swimwear Promotion
The Splash
SWIMWEAR NEWS, FASHION, TRENDS
RSS Swimwear Feed
Jul 7, 2010
Swimwear Campaigns go Unretouched!

A new trend is emerging in ad campaigns for swimwear brands that we highly applaud: use of unretouched photos! The Brazilian swimwear label Lua Morena has just released its 2011 collection campaign themed "Absolutely Natural". By leveraging the photographer's expertise in the correct lighting techniques (and of course, the natural beauty of model Michella Cruz), the campaign does not utilize software to treat the pictures - and the result is still amazing!

UK's department store Debenhams has also caught the wave for the more natural approach in their swimwear campaigns. They have begun displaying unretouched shots of models next to the retouched versions, with some details of the alterations that the image would have undergone in an usual swimwear campaign. The results you can see below.

It's a win-win situation really: women will be less exposed to unrealistic, unattainable body-images and companies will spend less money and time airbrushing images that are perfectly acceptable to the target audience. And we can't forget, the extra publicity gained by labels on the front of this trend is also a major plus for any brand!

Lua Morena 2011 - Unretouched - Absolutely Natural
Lua Morena's unretouched photoshoot for 2011 is pure beauty!

Lua Morena 2011 - Unretouched - Absolutely Natural
Dazzling swimsuits from Lua Morena's 2011 collection in unretouched pictures.

Debenhams Swimwear Campaign - Unretouched
Debenham's latest ad feature an unretouched photo of a swimsuit model, along
with a point-by-point image of the typical retouching the picture would have undergone.
Tags: Campaigns
You May Also Like
You May Also Like
Salinas Swimwear 2014
You May Also Like
Fashion Rio Summer 2013: Cia Maritima
You May Also Like
Vix Swimwear 2010 High Summer Collection: Our Picks!
You May Also Like
The Vix Swimwear 2011 Cruise Collection is Dazzling!
You May Also Like
L-Space 2012 Summer Collection
 
Comments
© 2009 - 2014 Plush Fashions, LLC.
The content published on this website is protected by copyright. In order to reproduce any portion of this website, proper attribution is required. Crediting the author of the content and providing a link back to the article or to this website's homepage are both required for proper attribution to be established.
SUBSCRIBE
Go
THE SPLASH: E-MAGAZINE
PINTEREST
INSTAGRAM
TWITTER
Designer Swimwear
Instagram
YouTube
Twitter
Pinterest
Google Plus
Facebook
The leading online destination for stylish designer swimwear and beachwear fashion
©2014 PLUSH SWIMWEAR
IN THE PRESS
VOGUE
Oprah Magazine
Women's Health
Sports Illustrated
Ocean Drive
Seventeen Magazine